The Company

The Company


Ruote da Sogno is in Reggio Emilia and it’s an essential destination for classic car and bike enthusiasts who are visiting the extraordinary Motor Valley territory. The vast showroom of 8.000 mq hosts a selection of more than 400 classic bikes of any period and brand, all perfectly restored and functioning, and most importantly of all for sale, plus an important selection of 250 classic cars. Ruote da Sogno is neither a museum nor a collection; it is a trader that wants to make these jewels available to collectors and enthusiasts.

Ruote da Sogno's staff is highly specialized and experienced, ensuring superior service to all our customers. Our team consists of professionals with extensive experience in the field and is able to offer in-depth advice and personalized assistance. In addition, our multilingual staff is able to communicate in different languages (including Japanese), to ensure effective and satisfactory communication with international customers.


The spotlight is on the classic cars in these state-of-the- art and multifunctional spaces, where the allure of these splendid objects from the past stands out in the uniform black of their setting. A magical space for classic car lovers, hard to describe, so elegantly luxurious and genuinely extraordinary that visitors might not believe their own eyes. Specimens of rare beauty and inestimable value, that came through the ages and overcame fashions, command the visitor’s speechless admiration. Daydreaming in this ocean of passion is the only way to discover our history.


Ask a motor biker what the heaven looks like. He will answer that it should be an infinite space, full of motorbikes from every year and genre, ready to go on the road. Crossing the entrance of Ruote da Sogno this paradise becomes real: you will be captured by the majesty of the number of motorcycles, in a mystical experience that every motorcyclist has experienced at least once in life in the presence of the object of one’s desire. Then an ocean of glittering Vespa, lined up like tin soldiers in a space entirely dedicated to this timeless icon. If your dream’s bike does exist, you will find it in Ruote da Sogno.


The modular and ergonomic workstation follow one another in a line, in the large and well-lit spaces which create a deep suggestion. Very talented and experienced mechanics, handle any kind of engine with mastery and competence. This is the place where in the air lingers the passion and the experience, to keep cars and motorbikes running perfectly through ages of motoring history. The beating heart of Ruote da Sogno, a magic workshop where masterpieces of the past live again. An experience not to lose.


In 2023, Ruote da Sogno opens its new subsidiary in Florence. This new showroom, located in Bagno a Ripoli (Loc. Vallina), represents a significant milestone for the company and provides collectors and enthusiasts with an exclusive environment to indulge their passions. The 350-square-meter showroom, designed in line with the concept of the main headquarters in Reggio Emilia, caters to an exclusive audience in the industry. It targets an extremely niche market in line with Ruote da Sogno's new strategy. With the opening of the new branch in Florence, Ruote da Sogno aims to offer a unique experience in the world of vintage cars and motorcycles, granting collectors access to exclusive vehicles with historical value. It features a distinctive selection of automobiles and motorcycles, including unique and rare pieces. The Florence location serves as a logistics hub, enabling Ruote da Sogno to easily connect with customers in Central and Southern Italy, providing a comprehensive and premium service that includes sales and maintenance, as well as specialized guidance from renowned experts who have been operating in the high-end collector sector for decades.


With the opening in June 2023 of the corner at Misano World Circuit in collaboration with Garage 51, Ruote da Sogno expands its presence in Emilia for the motorcycle sector, setting a consolidated plan increasingly targeted for the sports category. This new stage represents a further proximity to customers, in addition to the propagation of the passion for cars and motorcycles not only vintage, differentiating destinations and attending more and more nationally.